The 9 Baseline Criteria & 3 Behavioral Science Criteria for Adoption, Utilization and Long-term Engagement
In addition to the 9 Baseline Criteria below, I focused on 3 Behavioral Science Factors of Long-Term Engagement.
In addition to the more well-known factors that influence adoption, there are many other lesser-known behavioral factors that are as important – or perhaps more so – to longterm sustained engagement. These factors are less understood and, in most cases, not taken into consideration by companies moving into the wearables space, either with their own devices or with products and services that leverage wearables.
As the market develops and the opportunities and challenges grow, these more nuanced issues will be the ones that can make or break a product. But how can companies know before launch whether a product or service will succeed? The answers to questions about what will encourage or inhibit long-term sustained engagement can be found in the field of behavioral science.
Human behavior is infinitely complex and in many ways, we are just beginning to understand what makes us do what we do. The mechanisms that govern habit formation, motivation, and how we perceive progress are particularly important for sustained engagement.
Key Factor #1: Habit Formation – Sustained engagement with a wearable device or complementary service depends on its ability to help the user form and stick with new habits.
Key Factor #2: Social Motivation – A) Social support B) Bandura’s Social Cognitive Theory of Learning C) Health Connections
Key Factor #3: Goal Reinforcement – To achieve sustained engagement, a user needs to experience a feeling of progress toward defined goals.