The 9 Baseline Criteria & 3 Behavioral Science Criteria for Adoption, Utilization and Long-term Engagement

In addition to the 9 Baseline Criteria below, I focused on 3 Behavioral Science Factors of Long-Term Engagement.

In addition to the more well-known factors that influence adoption, there are many other lesser-known behavioral factors that are as important – or perhaps more so – to longterm sustained engagement. These factors are less understood and, in most cases, not taken into consideration by companies moving into the wearables space, either with their own devices or with products and services that leverage wearables.

As the market develops and the opportunities and challenges grow, these more nuanced issues will be the ones that can make or break a product. But how can companies know before launch whether a product or service will succeed? The answers to questions about what will encourage or inhibit long-term sustained engagement can be found in the field of behavioral science.

Human behavior is infinitely complex and in many ways, we are just beginning to understand what makes us do what we do. The mechanisms that govern habit formation, motivation, and how we perceive progress are particularly important for sustained engagement.

Key Factor #1: Habit Formation – Sustained engagement with a wearable device or complementary service depends on its ability to help the user form and stick with new habits.

Key Factor #2: Social Motivation – A) Social support B) Bandura’s Social Cognitive Theory of Learning C) Health Connections

Key Factor #3: Goal Reinforcement – To achieve sustained engagement, a user needs to experience a feeling of progress toward defined goals.

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Each of the criteria below must be met to drive initial adoption and utilization.

2 Responses to The 9 Baseline Criteria & 3 Behavioral Science Criteria for Adoption, Utilization and Long-term Engagement

  1. Pingback: Wearable Devices and the Human Factors of Behavior Change - SyncStrength

  2. Mark Spohr January 17, 2014 at 12:55 PM

    You must include user access to the data under the API, not just access to “other services”.
    Users must have full access to all of their data in a standard interoperable format. Otherwise, it is just a walled garden and of very limited usefulness.

    Reply

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